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Covatta Communications has completed a successful media relations management programme for the recent acquisition by global management and accounting outsourcing firm, TMF Hong Kong.
The acquisition of Asian Financial Services Limited and the company secretarial business of Baker Tilly Hong Kong provided a major opportunity to capture the attention of local and international media, to establish the company's identity in the Hong Kong market and clearly communicate TMF's Asia strategy.
The announcement and launch event managed by Covatta Communications resulted in targeted media exposure for TMF. It was covered in The Standard, The South China Morning Post and The Economic Times. "We even got a five minute segment on Bloomberg Television, which is an excellent result given that TMF was unheard of in this region," said Managing Director, Mary Covatta.
"The launch was a challenging time for TMF. Having a global firm with specific brand and corporate guidelines that need to be integrated with the existing local corporate services guidelines, our goal was to manage the transition and facilitate in the establishing of TMF Hong Kong's identity in Hong Kong."
The acquisition of Asian Financial Services Limited and the company secretarial business of Baker Tilly Hong Kong provided a major opportunity to capture the attention of local and international media, to establish the company's identity in the Hong Kong market and clearly communicate TMF's Asia strategy.
The announcement and launch event managed by Covatta Communications resulted in targeted media exposure for TMF. It was covered in The Standard, The South China Morning Post and The Economic Times. "We even got a five minute segment on Bloomberg Television, which is an excellent result given that TMF was unheard of in this region," said Managing Director, Mary Covatta.
"The launch was a challenging time for TMF. Having a global firm with specific brand and corporate guidelines that need to be integrated with the existing local corporate services guidelines, our goal was to manage the transition and facilitate in the establishing of TMF Hong Kong's identity in Hong Kong."