The organisers of the internationally acclaimed Football World Series tournaments in Europe and the Middle-East are changing the face of football in Asia with the signing of a joint venture with Sports Fusion Asia Ltd (SFA) to be known as Football World Series Asia Ltd. (FWSA). FWSA plans to stage a series of football tournaments starting as early as July 2009, across the Greater China and Asia Pacific region.

As a result of the partnership signed and coordinated by Covatta Communications, football fans in Hong Kong, Macau, Shanghai, Kuala Lumpur, Singapore and other major Asian cities will see their favourite international teams play in their local cities as early as July 2009. Teams include, but not limited to: AC Milan, Arsenal, Atletico Madrid, Aston Villa, Barcelona, Celtic, Chelsea, Inter Milan, Juventus, Liverpool, Manchester United, Rangers, Real Madrid, Roma, Seville and Tottenham.

Covatta Communications developed a communications strategy to launch the FWSA brand in Hong Kong. The media communications programme managed by Covatta involved targeted media exposure in leading sports and business media and lobbying sports and industry associations.

http://www.footballsworldseries.com